Sona — Find proven ideas. Write in your voice.

Who it's for

Built for the way you actually create.

Whether you're scaling a personal brand or running content for a team, Sona fits the way you work — not the other way around.

Solo creators

Ship daily without burning out.

Turn one idea into a week of content across every platform — all in the voice your audience already trusts.

Outcome · 10× output, same hours.

Founders

Build in public, on autopilot.

Distill product updates and learnings into thought leadership without taking time away from building.

Outcome · 2× pipeline from owned audience.

Agencies

Scale client content, keep voice.

Train a custom voice model per client. Draft, review, and ship at the speed your accounts need.

Outcome · 3× clients, no new hires.

Inside Sona

Built for depth. Designed for focus.

Six tools that quietly do the heavy lifting, so writing stays the only thing you think about.

Voice models

Trained on the way you actually write.

Sona learns your phrasing, rhythm, and point of view from your existing posts. The more you publish, the sharper it gets — 98% match average within a week.

Personal98%

Professional92%

Client · Acme87%

Discovery

Outliers the moment they pop.

Daily alerts when something's breaking out in your niche.

12× yesterday

Distribution

Every platform, one draft.

Sona reformats automatically for each.

𝕏 in @ IG YT ▣

Studio editor

Regenerate sections without losing the flow.

Highlight a line, swap the angle, tighten the hook. Sona keeps your voice intact across every revision.

Most founders post too much — not too little.
The ones who break out pick one contrarian take regenerate
and they stick with it for ninety days.

Scheduler

Publishing rhythm. Not chaos.

Queue across every platform from one calendar. Sona suggests times based on what's worked for you — and ships while you sleep.

Templates

1,200+ proven hooks.

Filtered by topic, platform, and angle.

"Most X get Y wrong because..."

"The 3 mistakes I made building..."

"Here's what nobody tells you about..."

A peek inside

This is where you'll work. Click around.

A real preview of the studio. Tap any item in the sidebar to switch views — the real thing ships with your invite.

sona.so/app

Discover

Founders · last 7 days · sorted by outlier

Refreshed 4 min ago

Maya O.

@mayabuilds · X

Most founders post too much — not too little. The ones who break out pick one contrarian take and stick to it.

12× outlier1.2M views

Lucas T.

@lucasgrows · in

I deleted 80% of my todo list last month. Output went up 3×. Here's the framework I used.

8× outlier840K

Priya R.

@priyawrites · X

Three questions I ask before writing anything. They've saved me hundreds of bad drafts.

18× outlier2.4M views

Theo K.

@theonotes · X

Stop optimizing your morning routine. Start optimizing what you do with the next 6 hours.

6× outlier510K

Nadia S.

@nadiateaches · YT

AI didn't kill writing. Lazy writing did. Here's how to use AI without losing your voice.

14× outlier1.8M

Ben H.

@benessays · in

The one essay format that changed how I think about everything I publish.

9× outlier690K

Untitled draft

Voice · Personal · saved 12s ago

Auto-save on

Most founders post too much — not too little.

The ones who break out pick one contrarian take and stick with it for ninety days.

Here's the framework I've been using to find mine

Voice match

98%

Sounds like you.

Predicted reach

3.2×

vs your baseline

Regenerate line

Tighten

Continue writing

Voice models

3 active · 1 training

Training in progress

Personal · David TostReady

247 posts · 3 days ago98% match

Professional · SonaReady

89 posts · 1 week ago92% match

Client · Acme Inc.Training · 64%

52 posts · started 11 min agoEst. 4 min left

This week

Jun 2 — Jun 6 · 7 posts queued

Auto-publish on

Mon2

X · 9amMost founders post too much…

LinkedIn · 1pmThe 3-part framework that grew our brand 10×

Tue3

X · 10amI deleted 80% of my todo list…

Wed4

YouTube · 11amI tried 47 AI tools…

LinkedIn · 2pmThree questions before writing

Thu5

DraftHook needs work…

Fri6

X · 9amThe one essay format…

What you'll ship

One voice. Every format your audience reads in.

Threads, carousels, scripts, essays. Sona writes the format your audience reads — in your voice.

𝕏 X threads 280 CHAR · HOOK

You

@yourhandle

Most founders post too much — not too little.

The ones who break out pick one contrarian take and stick with it for ninety days.

Here's the framework I use ↓

2,847 likes412 reposts1.2M impressions

in LinkedIn carousels 8-SLIDE · SWIPE

01 / 08

The 3-part framework that grew our brand 10× — without ads.

02

First, find what's already working in your niche.

03

Second, rewrite it through your unique POV.

04

Third, ship daily. Compound it.

YT YouTube hooks & scripts 5-SEC HOOK

I tried 47 AI tools.
Only one sounded like me.

8:42

"Stop. Before you click off — let me show you the one feature that made me delete every other tool I'd been paying for…"

¶ Substack essays LONG-FORM

Most AI writing tools make you sound like a robot. Here's the one rule I follow instead.

For the last six months I've been quietly running an experiment with my own writing. I've trained an AI on every essay I've ever published — and what came back surprised me. The voice wasn't just close. It was unmistakably mine…

By you · 8 min read · 12,847 reads

The pattern repeats

Same hook. Four voices. 15M+ views.

The "5 lessons I learned" hook breaks out every time — across X, LinkedIn, YouTube, and Substack. Different niches, different voices, the same proven structure underneath.

The lesson: Find what works. Make it yours. Sona surfaces the structures that win, then writes them in your voice — not someone else's.

01

5 lessons from writing online for 5 years

Dan Koe @thedankoe

X · 2.4M views4.2×

02

The 5-step framework that grew my LinkedIn

Justin Welsh @justinwelsh

LinkedIn · 3.7M views8.3×

03

5 things I wish I knew at 20

Ali Abdaal @aliabdaal

YouTube · 5.5M views11.2×

04

5 types of wealth nobody talks about

Sahil Bloom @sahilbloom

Substack · 3.4M reads6.1×

Illustrative · titles paraphrase the "5 X" format these public creators are known for using. Sona is not affiliated with any of them — they're examples of the structure at work.

The workflow

From blank page to published, in minutes.

01

Discover proven ideas ~30s

Search outliers, study any creator's feed, or let Sona surface posts breaking out in your niche.

02

Draft in your voice ~90s

Sona reshapes proven structures through your trained voice model. Edit inline, regenerate sections, swap angles.

03

Schedule across every channel ~30s

Cross-post to X, LinkedIn, Threads, Instagram, Substack, and YouTube from one queue. Sona handles the reformat.

Founding members

Be one of the first 100. Pay once. Keep it for life.

No trial countdown. No discount-pressure. Just a real founding cohort with a lifetime rate that goes away when we close it.

✦ Founding member · Limited to 100 seats

Lock in lifetime access.

Skip the waitlist, lock in $99/year forever, and help shape the studio. When the founding cohort closes, the regular Creator plan kicks in at $29/mo.

$99 per year
for life vs $29/mo regular

Skip the waitlist · instant access
Lifetime founding rate
Direct line to the team
First access to every new feature
Founding badge in your profile
Refund anytime in 30 days

Pays via Stripe · $99 billed once today

Founding seats0 / 100

After the founding cohort closes: Starter (free, browse outliers) · Creator ($29/mo) · Team ($79/mo).

Questions

Anything else? Let's clear it up.

Does Sona actually sound like me, or like AI?+

Sona trains on your existing posts to learn your phrasing, rhythm, and point of view. The average voice-match is 98%. The more you publish, the sharper it gets — your audience won't notice the difference.

Which platforms does it support?+

X (Twitter), LinkedIn, Threads, Instagram, Substack, and YouTube descriptions. We auto-reformat per platform so you don't have to.

Where do the "outlier" posts come from?+

We track over a million high-performing posts across the supported platforms, refreshed daily. Outliers are detected by comparing performance to a creator's baseline — not just raw view counts.

Is there a free trial?+

Yes. Every paid plan includes 7 days free with no card required. The Starter plan is free forever.

Can I cancel anytime?+

Anytime, one click, no questions. You keep access until the end of the billing period.

Will Sona use my content to train other models?+

Never. Your voice model and drafts are private to your workspace and never used for training shared models.